Welcome
Monday June 20, 2011Welcome to id8’s redesigned website! We want this site to help people learn about who we are and what we do. More importantly, we want share our enthusiasm for digital prototyping.
You may ask, why would we care so deeply about digital prototyping?
Because making digital products — websites, software, mobile apps — is challenging. Our customers’ expectations about digital continue to rise. They demand rich and rewarding digital experiences. Successful digital experiences need to have a perfect balance of visual design, content, interaction, and technology.
Most digital development projects rely upon traditional processes and artifacts. They take too much time, cost too much money, they don’t support the creative process, and the adoption of the product ultimately suffers. id8 asks business stakeholders what they want. We document the requirements, design wireframes, get tech to validate it, and try to design the visual interface.
Most traditional development projects are not ultimately successful.
id8 has happened upon a better way, including digital prototyping in your development process.
What we offer is simple and clear: An avenue for business stakeholders and technologists to be engaged and collaborate, instead of responding to emails and ignoring static requirement spreadsheets. A means for visual designers to work with content strategists and information architects in building immersive experiences, rather than throwing deliverables across the wall. A way for business owners to give feedback and instantly see their ideas come to life and understand what they’re building — instead of waiting to see how the product will fare when it’s finally shipped.
id8 lets you work with a realistic and life-like model before it’s built. Digital prototyping allows you to quickly and cheaply experiment. It allows you to be more flexible and adapt to changing conditions.
As one client told us, “I’d never do another project without digital prototyping.”
Of course, we hope that clients choose us as their partner, but more importantly, we want people to learn how digital prototyping can help them make superior digital products.
We view this site — and ultimately our business — as just one more digital prototype. We hope that you’ll send us any thoughts, comments, and complaints, so that we can continue to iterate and improve.
Thanks for stopping by.

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